Fun surf lessons, but no reliable way for new guests to find them online. Still Young Surf relied on word of mouth and walk-ins, with no structured booking funnel.
Outdoor Sports & Adventure
Still Young Surf
Still Young Surf — Local SEO and Google Ads for a surf school in Bali. Turning local searches into real bookings.
6 months · Indonesia
Context
Still Young Surf School offers private and group surf lessons in Canggu, Bali, for beginners and visitors looking to get in the water. With a minimal digital presence, an incomplete Google Business Profile and no online tracking, the school needed a simple, budget-conscious way to attract nearby guests actively searching for surf lessons.
Approach
01 — Build local visibility first We started by optimizing Google Business Profile to help nearby students find surf school in Canggu. 02 — Turn searches into bookings Once the profile had a stronger foundation, we launched Google Ads campaign for selected target audience searching for nearby activities.
Impact
Business Impact: 0 → 6 lessons per week from digital, 2× word of mouth +67% of weekly bookings now come from digital channels Google Ads Impact: 11.3× ROAS (Return on Ad Spend) Google Business Profile Impact: 0 → 41 Google reviews 258 direction requests: 90% of profile interactions were people heading to the beach 1 in 10 profile viewers took action
Your story could be next.
Tell us what you’ve built and where it’s not landing. We’ll help you change that.
Our latest work
03
works
