Paradise was easy to show. Turning attention into bookings during low season was the challenge. With seasonal empty spots, business needed a clear strategy and directions.
Travel & Surf Experiences
Odyssey
Odyssey — Marketing Strategy & Sales Growth for Mentawai Surf Charter — Turning surf content into a booking channel.
3 months · Indonesia
Context
Odyssey offers surf experiences across the Mentawai, Banyak and Telo Islands in Indonesia. The onboard photographer was already producing compelling content, but the business lacked a clear direction for turning social media attention into bookings.
Approach
01 — Marketing & Sales Strategy We analysed the market, defined the target audience and built a content strategy around what makes guests book, not only what makes the destination look good. 02 — Partnership channel Market analysis showed a partnership opportunity with a business in the same industry, serving a different niche. It opened a new route to guests and had an immediate commercial impact after launch. 03 — Ongoing support We guided the existing content team, adjusted the strategy as the season moved and supported marketing and business decisions.
Impact
40% → 60% low-season occupancy $30,000 in gross bookings from a new partnership channel Zero ad spend
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